New Media Mentors
A collaboration with Netroots Foundation, New Media Mentors is an intensive learning and capacity-building opportunity to help progressive non-profits use social media and online organizing tools effectively.
The program is based on the following principles:
- The impact of using social media and online tools strategically can have exponential impact on both the capacity of organizations and their ability to achieve lasting social change.
- The strategic use of communications and outreach both on and offline are an integral part of successful progressive social change campaigns and projects.
- A new generation of experts is key to helping groups understand and utilize the continually changing array of online tools and technologies.
- While strategy typically drives tactics, understanding what new tools and technologies can and can’t do can also inform strategy.
Launched in January 2011, NMM will work with 10 – 15 social justice and environmental advocacy groups each year.